I’m a Content Writer with a Tech leadership background, who is experienced in analysing content performance, identifying trends, managing multiple projects, and communicating with others.

I write long-form content, thought leadership, and brand narratives for companies that need depth and cultural relevance.

After leaving Tech, I transitioned to freelance work as a Content Strategist & Writer, focusing on helping women advance their lives and careers. My work centres on bridging the gap between who these women were and who they aspire to become.

Alongside client work, my personal writing on Substack explores themes close to people in their thirties: ambition, work and the pressure to “have it all figured out”. Through thought essays, I analyse how we give meaning to our lives as a society - and interrogate the timelines and expectations we have.

My work blends strategy and analysis to help brands and companies communicate with authority and intention.

I’m also a deeply passionate Portrait photographer!

I would love to take pictures of you for your socials or simply to capture a moment in time.